College Digital

Crossmedia & Interactive Storytelling

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8 assigned vacancy

A few things you should know before choosing this College

You don’t need any prior knowledge of “technology”, you don’t have to be a geek, you don’t need to know everything about virtual reality, mobile apps, video games, websites and social networks, you don’t need to know how to use graphics and editing programmes, and you don’t have to be a developer. You’ve come to Holden because you want to write, don’t you? Fine, at this College you will write. But your stories will not end up in print, they’ll travel across the web, they’ll appear on various platforms, and readers will have their say about them and discuss them with each other.

Know that at this College you will work in a highly independent manner, rarely as part of a group. You will notice that the roads you and your colleagues follow will be unique and personal, and they’ll lead you to explore totally different worlds.


What you’ll be doing over the two years

You’ll do lots of things in the classroom, and many different kinds of things. At this College it’s a bit like going constantly Off Track. You will learn to write on and for the web, but you won’t necessarily have to know how to programme the technical media on which your stories will be posted; you’ll write stories that will be disseminated using these channels.

To find a solution to the challenges you’ll come up against, you will explore some rocky, unbeaten paths that no one has travelled before, to create something unprecedented and ground-breaking. You will study websites and mobile apps, and learn digital strategy, or how to build action plans to engage people online and make them work together. You will study online communities and a discipline that goes by the fascinating name of “cyber ethnography”. You will observe and listen to human communities that inhabit the web, a bit like ethnologists who observe indigenous communities that inhabit the jungle.

You will have direct transmedia experiences, will analyse the potential of new initiatives and will transform creative ideas into online trends. You might come up with a storyline for a video game, even if you don’t know how to create it from a technical point of view. You will experiment with all kinds of writing for the web, from tweets to long form, and incredibly, one of your reference books will be Le lezioni americane (Six Memos for the Next Millennium) by Italo Calvino. The book was written in 1985, but the values described in it are nonetheless qualities that are still necessary for succeeding in this most futuristic of Colleges. Not bad, eh?


What you’ll be able to do by the time you leave

  • you’ll know all the rules for communicating via any digital channel: online storytelling techniques, ways of interacting with the public, and techniques for engagement;
  • you will have acquired experience devising communication plans, subjects for virtual and augmented reality, or even a short film for mobiles (directed, filmed and edited entirely on a smartphone): this is the type of experience that counts in the real world;
  • you’ll be prepared for working in the corporate communication sector, at communication agencies or as a social media manager;
  • finally, you’ll have written and saved a lot of stories. Of all the things you will discover, analyse and explore over the two years, there’ll probably be at least one or two that will keep you awake at night. These are the things you need to follow up on and transform into material projects; by this point you’ll have learned how to do that.



Maestro 2018-2020

Timothy Small


Who is he?

Timothy Small, born in 1982, lives in Milan and is a journalist, filmmaker and editor-in-chief. He has written for VICE Uk and was editor of VICE Italia from 2005 to 2012. His articles have been featured in GQ, IL, Rolling Stone, L’Uomo Vogue, Kaleidoscope, NERO and The Paris Review, and he has directed videos for VICE, Studio, Missoni, V Magazine and I Cani. From 2014 to 2017, he was Head of Content at Alkemy, for which he founded and edited the online magazines l’Ultimo Uomo, Prismo (named after his cat), il Tascabile and The Towner.


His most recent project?

At the end of 2017, he became Editor-in-Chief of Esquire Italia, the Italian arm of one of the magazines that shaped the history of journalism. Founded in the US in 1933, Esquire covers culture, politics, sport, economics and lifestyle, and its pages have featured contributions from Ernest Hemingway, Francis Scott Fitzgerald, Norman Mailer and Tom Wolfe (to name just a few).


How did he get started?

With an internship at VICE UK. He was 22 years old, he wrote pieces for the magazine, and the London newsroom at the time consisted of seven people. One day, he took a phone call like many others: on the other end of the line was Andrea Rasoli, who wanted to open a newsroom in Italy. Tim replied in Italian, and they immediately began to work together on the first issue of VICE Italy, with Rasoli in the role of publisher and Tim as editor.


The craziest thing he’s ever done?

Founding The Milan Review. In the era of e-books, free online content and the print crisis, he opened a publishing house that, in addition to comics and photography, published a bi-annual literary magazine in English whose format and editorial style changed with every issue.


Who would he want in his dream work group?

John Jeremiah Sullivan, the author of Pulphead (2014, Sellerio), and Tom Bissell, because he fell in love with the author’s way of writing about video games while reading Extra Lives: Why Video Games Matter (2012, ISBN). Plus Ben Lerner, John Cheever, Pete Dexter and Emmanuel Carrère. His favourite book is probably Speak, Memory by Vladimir Nabokov.


What can’t he stand?

Aperitifs, reading on a Kindle and dancing, especially at festivals.


How and where can you keep up-to-date with his latest work?

Follow him on Twitter, read his articles in Esquire, or do a bit of digging through his old Medium pieces: he really does write about everything, from guillotines to rhinos.



The Master of 2016-2018 was Massimo Banzi, an Italian businessman and designer. Co-founder of Arduino, according to The Economist he is one of the promoters of the “new industrial revolution” started by the Maker movement.

The Master of 2017-2016 is Paolo Iabichino, CCO of Ogilvy&Mather Italia. He writes, teaches and studies advertising and marketing and never stops enjoying it. Yaou can follow his digital alter ego Iabicus twittering, posting pictures on Instagram, posting on Facebook  and writing on Medium.


Here’s a list of people who dropped by College Digital during the last school years: Michel ReilhacAlessandro Garofalo, Manuela Cacciamani, Max Giovagnoli, Davide Bartolucci, Emmanuel Guardiola, Simone Arcagni, Giuseppe Mazza, Tito Faraci, Luca Morena.