Holden Start

It’s a bit like our New Year’s Day

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What’s Holden Start?

Students who start Scuola Holden stay at General Store for the first three weeks of school (well, within class times of course, otherwise they can go wherever they want). They’re going to find themselves in front of a whole bunch of great Masters, one after the other, all coming from the most diverse worlds and experiences. Film directors, writers, journalists, football coaches, rockstars. (If you’re thinking about Bruce Springsteen or someone like that… well you’re quite close. Ok, perhaps it won’t be him in person, don’t get obsessed now!) For students it’ll be just like browsing through the pages of a walking encyclopedia. They’ll get an opportunity to meet a number of great professionals, the best one can find when it comes to cinema, theatre, music, digital storytelling, TV, radio, journalism and photography, who will teach them everything they know and explain what doing their job means.


Why do we do this?
Because we want to give students an idea of what becoming a storyteller means today from the very first day of school. And also because we always hope to arouse unexpected passions.


Here’s the complete agenda of the three weeks (you can also download it here):






These are some pics from the “Election Party” by Merende Selvagge. Pictures are by Daniela Minuti, who graduated in 2015.




Here’s a list of some of the people who dropped by General Store:

Zerocalcare, Guido Catalano, Ahmed El Attar, Evgeny Morozov, Christian Greco, Erica Jong, Steve McCurry, Nicolò Gallio, Dario Brunori (a.k.a. Brunori Sas), Andrew Wylie, Alison Norrington, Daniele Gaglianone, Davide Enia, Donald Antrim, Tommaso Pincio, Roberto Recchioni, Naomi Alderman, Walter Veltroni, Sandro Veronesi, Philip Gourevitch, Giorgio Diritti, Andrea Zalone, Stefano Sardo, Ivan Cotroneo, Richard Kwietniowski, Federico Buffa.

The Future Is Now: The Age of VR Has Begun – Michel Reilhac in streaming


Sometimes we upload the lessons of great storytellers or special events with professionals coming from the most diverse worlds and experiences. On 18th October, the first day of Holden Start, whoever will be able to attend the lesson of Michel Reilhac, Master of the College Digital, thanks to our free live broadcasting platform designed by TIM, our technological partner.

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Classi-fy Gift Box: you can’t go wrong





Buying a nice present is mostly a question of tastes, those of the person the present is for, which are often difficult to guess, and ours that may be very different from the receiver’s. And this leads us to the “renowned” panic attack scenes in the shops like “Are they going to like it?” “But then again, am I really sure they’re going to use it?” “Is it better in red or blue?” “Do they really need it?”

With Classi-fy Gift Box you can’t go wrong!

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David Bowie. A playlist


Three days ago we celebrated David Bowie’s birthday by listening to his new album ★ Blackstar.

Today is a horrible Monday. David Bowie was much more than just a musician.

He has left us with a feeling of emptiness which we’ll be filling in with his songs.


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