effective as of 25th May 2018

For anyone who thought that cookies were just a type of biscuit, this page will help explain a slightly less exciting meaning of the word. Let’s get one thing clear to start with – it’s nothing to do with food. But it might not hurt to sip a cup of coffee as you read through this policy!


When you visit a website, the site stores a series of small pieces of information and sends them to its terminal. Each of these pieces of information is called a cookie and consists of a short string of text. The terminal receives them and stores them. If you end up visiting the same site again in future, the terminal will remember you and send the stored information relating to you back to the site.


Let’s debunk one myth straight away: cookies are not used to spy on you or steal your personal information. They do not damage your computer or your smartphone.

They can have various uses. Let’s take a look at them.

Proprietary cookies (also known as first-party cookies), are saved directly to your computer, tablet or phone. They can be session cookies or persistent cookies (more on this distinction later). What are they used for? To map the movements you make on the site, helping those who manage the site to understand how people navigate between pages and to improve them. A silly example: if visitors to a museum can’t find the toilet and ten thousand people a day ask the caretaker “where is the bathroom?”, it’s likely that the museum director will eventually decide to put up clearer signs to it. Proprietary cookies are like the caretaker, registering all the complaints because no one can find the bathroom. If the site administrator is smart, they will eventually find a solution.

Third-party cookies are not managed directly by the site you are browsing, but by others (hence “third-party”). They can also collect and track certain data related to how you navigate the site).

Session cookies are stored on your computer, tablet or phone while browsing, but they have a very short expiry date (like yoghurt). Normally, they expire and are discarded as soon as you disconnect from the internet (at the end of the “browsing session”, in fact).

Persistent cookies are also stored on your computer, tablet or phone while browsing, but they do not have an expiry date: they stay where they are, even when you disconnect from the internet. Why? Because that way, the next time you visit that site, you’ll be welcomed like an old friend. It’s like going into a bar and ordering “the usual, please”. Thanks to cookies, the bartender will remember that you want a gin and tonic. The museum caretaker will tell you where the bathroom is before you even ask. To give you an example, the site in question will have stored the password you used to log in the last time you visited. What’s the purpose of all this? Basically, it’s to help you navigate faster.


Technical cookies that do not require your consent. These are divided into:

a) Cookies linked to activities that are strictly necessary to ensure that the site works and that there are no complaints of things malfunctioning.

The Holden site uses session cookies called phpsessid (don’t bother trying to say that out loud!) generated by applications based on the PHP scripting language. We use this to remember your choices during a browsing session.

b) Cookies that save your preferences, giving you a smoother browsing experience.

Our site uses the following cookies:

– qtrans_cookie_test session cookie: this remembers which language you used last time you browsed our site;

– wordpress_, wordpress_logged_in_, wordpress_test_: WordPress cookies for registered users – essentially, these remember that you are one of our users and that you have already registered;

– wordpress_test_cookie: this cookie does the same thing as the previous cookie for WordPress test sessions (useful for site administrators);

– woocommerce_recently_viewed: WooCommerce session cookie – remembers which Classi-fy courses you browsed recently, maybe with a view to purchasing one;

– wp-settings-: WordPress technical cookie – creates various wp-settings-[UID] cookies. This is used to personalise the way the site’s pages display, such as by customising the basket if you are making a purchase;

– wp-settings-time-: WordPress technical cookie – creates various wp-settings-{time}-[UID] cookies. This is used to personalise the way the site’s pages display (such as the basket as mentioned above);

– Google Analytics cookies with IP anonymisation lasting for one year. These cookies are described as anonymous because they do not identify specific individuals. More specifically, the Scuola Holden website uses Google Analytics (Google Inc.). This generates cookies according to the rules described in this document, which deals with General privacy regulations, and in this other document, which relates specifically to the use of information collected through Google Analytics. Google will not associate your IP address with any other data held by Google. The terms of service, which all customers of the program must follow, prohibit the monitoring or collection of personal information through Google Analytics (they will not store your name, email address, billing information or other data that may be linked to these details). Nor can they link your personal information to information derived from analysing online data. You can relax!

These cookies are only used to collect statistical aggregate data. In other words, it will never be possible to trace your personal information from the mass of data collected.

Personal data collected: Cookies and Usage Data.

Processing location: USA – Privacy Policy – Opt Out

None of these technical cookies require your consent: they are installed automatically when you access our site.

Cookies for which your consent is requested

All cookies other than technical cookies (as mentioned above) are installed or activated only if you give your express consent the first time you visit a site.

How do sites request your consent?

Most of the time, when you arrive on a site, a banner appears containing a short paragraph and a button that asks you to give the OK (or you are asked to close the banner, continue scrolling on the page, or click somewhere else).

Sometimes, sites ask for your consent in other ways that we’ll explain now. In these cases, the site remembers that you gave your consent the first time so as not to ask you again every time you visit (it could get rather tiresome otherwise). However, if you do change your mind, you can always go back on your word and totally (or partly) revoke the consent you originally gave.

Cookies managed by third parties

Through our site, cookies are also installed that are managed by “third parties”, i.e. not managed directly by Holden S.r.l. Here you will find some information and a link to the privacy policy and consent form of every external organisation that is not part of Holden. For each of them, you can also give your consent by closing this page or by navigating to another page on the site. If you would like more information, we suggest that you visit this site.

Cookies for interaction with social networks and external platforms

These cookies are used to link the pages of our website directly to social networks or other external platforms. In each case, the privacy settings selected by you for your social media channels will always be respected.

What if you don’t use social media? Well, there’s still a chance that your traffic data might be collected anyway.

Displaying content from external platforms

These cookies are used to display content that is hosted on external platforms directly on the pages of our website and to allow you to interact with this content.

It is also possible that traffic data will be collected when you visit the pages on which they are installed, even if you do not use the service.

YouTube Video Widget (Google Inc.)

YouTube is a video hosting channel operated by Google Inc. Thanks to this application, we can integrate YouTube videos into the pages of our site.

Personal data collected: Cookies and Usage Data

Processing location: USA – Privacy Policy

Brightcove Video Widget

Brightcove is another video hosting channel, this time managed by Brightcove Inc. Thanks to this application, we can integrate Brightcove videos into the pages of our site.

Personal data collected: Cookies and Usage Data

Processing location: USA – Privacy Policy


First of all, we should mention that the Holden website works best if cookies are enabled.

Naturally, however, you’re free to decide how to use cookies on your computer.


By going straight to the Settings page in your browser (the application that you use to surf the internet, such as Google Chrome, Safari, Explorer, etc.). If you’re not sure what browser type/version you’re using, click on “Help” in the top window: this will bring up all the information.

If you’re already up to speed with your browser info, simply click on the relevant Cookie Management page and choose your settings: Google ChromeMozilla FirefoxApple Safari e Microsoft Windows Explorer.

We would just like to remind you that some of the site’s features may be disabled if you disable all cookies.


Are you fascinated by the world of cookies and eager to learn more? If you’re a patient soul and would like to keep reading, here are some useful links: